NAGA DDB TRIBAL
Papparich Australia
Papparich
Papparich Australia and New Zealand are the go-to restaurant for Malaysian food. They want to strengthen their position by highlighting the uniqueness of their place of origin to the younger generation.
Instead of telling the usual cliche’ Tourism Malaysia style of how uniquely beautiful the country is, we find unique, epic Malaysian folk stories and gave them a glow-up. We wrote them in slang, gave the look a little shebang and turn them into Instastories, so that we can feed them to the younger generation.
Chief Creative Officer: Alvin Teoh
Creative Director: Jeremy Yeoh, Rachel Hoo, Suryadipura Salleh
Creative Group Head: Candice Chhoa, Zahir Mazlan
Art Director: Bobby Lai, Sara Chong, Nicky Chong, France Chai, Chew Jo Lian, Sam Lai
Copywriter: Lysha Zulkifly, Zhaffiry Fenner Zakaria, Peh Xin Ying
Senior Account Director: Rachel Chew
Account Manager: Dalina Annuar
Project Manager: Victoria Lim
Head of Content Studio: Chen Lee Ling
Producer: Thinesh Muniandy
Film Editor: Jared Yap, Abigail Andrew, Alan Woo
