NAGA DDB TRIBAL
Prudential Assurance Malaysia Berhad
FINANCIAL
For 2020’s Chinese New Year, Prudential wanted to celebrate the festive season with a story that would bridge intergenerational gaps which spoke true to its time. With the brand’s spirit of ‘We Do’, it also needed a narrative that would illustrate an act that would defy the common stigmas of the old and the new.
Leveraging on the narrative of traditions, the film “Noodle Noob” showcases how new generations honored the old in their own unique way. It features an owner of a humble noodle restaurant attempting to teach and pass down ancestral secrets of the art of noodle-making to his teenage son. Despite many attempts, the son fails at making the noodles causing feelings of disappointment in his father. Yet, the reserved son begins to apply his digitally driven and innovative mindset to the situation, taking on a twist towards the end of the video.
As a whole, the brand’s spirit was seen throughout the film - where action was taken every step of the way to bridge the gap between both generations.
Client: Prudential Malaysia
Agency: Naga DDB
COO: Clarence Koh
Chief Creative Officer: Alvin Teoh
Creative Director: Jeremy Yeoh
Creative Group Head: Zahir Mazlan
Art Director: Sara Chong
Head of Copy / Chinese Division: Raphael Ang
Copywriter: Lysha Zulkifly
Chinese Copywriter: Ng Jia Qi
Head of AV : Sharon de Silva
Producer: Boon Hsin Lee
Head of Process Management: Chris Chan
Brand Manager: Sabrina Chan Cheryl Loke
Production House: Graph Studio
Film Director: Derrik Yaw
Executive Producer: Kenneth Lim
Co-Director: Chan Teik Quan
Assistant Director: Shito
Production Coordinator: Kit Yee
Production Assistant: Musa
Storyboard Artist: Brad Chai
Post Production: Gurafu Post
Film Editor: Jawagar Samidurai
Colourist: Kwok Yong
Online Artist: Syahir Khuzaimi
Audio House: LAB Studio
Sound Engineer: Yuen Yiet Soo
Music Composer: MKNK Productions (Clinton Liew)
Camera Department:
D.O.P: Patrick Chua
1st AC: Um Chun
2st AC: Lillian Tang
3rd AC: Kah Soon
Q Taker: Wei Yin
Lighting Department
Gaffer: Ah Pang
Best Boy: Ka Yoong
Best Boy: Wei Hang
Grip Department
Key Grip : Liau
Best Boy Grip: Chee Yoong
Sound Department:
Soundman: Soon Kim
Art Department
Art Director: Chia Kok Ming
Prop Master: Shou Yu
Art Assistant: Sia Meng Fei
Art Assist
