Aku Budak Kepci

BRONZE Best use of sponsorships & partnerships
Aku budak Kepci_2.jpg
Aku budak Kepci_1.jpg

Agency

NAGA DDB SDN BHD

Client

KFC Malaysia

Product/Service

KFC

Brief

To celebrate its 50th Anniversary, KFC wanted to collaborate with an icon that was equally local and original in the eyes of Malaysians. Who could KFC best partner with for a finger lickin’ good collaboration?

Solution

We partnered with local legend Ujang, known for his iconic illustration style among Malaysians through his comics and magazines. Working closely with Ujang and giving his illustrations a new breath of life, we released a limited-edition fashion collection. The ‘Koleksi Aku Budak Kepci’ was sold exclusively at Kentucky Town, KFC’s 50th Anniversary Celebration.

Credit

Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh
Associate Creative Director: Jennifer Wee
Art Director: Nykole Low
Writer: Yeoh Jun Jin, Lysha Zulkifly, Chak

Business Director: RZ Chew
Brand Director: Janice Lim
Senior Brand Manager: Leong Wong Seng
Senior Brand Executive: Keith Lim
Project Manager: Victoria Lim
Head of AV: Sharon de Silva
AV Producer: Venus Chen

In partnerships with:
Ibrahim Ujang Anon
Pestle & Mortar Clothing

Production House: Denhouse Productions
Post Production: Meccanica Efx
Audio House: Fuse Asia