NAGA DDB SDN BHD
KFC Malaysia
KFC
KFC is a brand that’s been around in Malaysia for 50 years and counting, but the local’s favourite fried chicken is losing its relevance amongst Gen Zs. So as a brand that’s built the love of fried chicken with the original recipe, how do we be original and engage with the younger fried chicken lovers? KFC needed a campaign that could truly engage and create meaningful conversations to capture the attention of Malaysian Gen Zs while also solidifying the brand’s position as the original Malaysian favourite fried chicken brand - KFC.
In the constant search for anything relevant to Gen Zs, the Bondee trend happened. So we quickly jumped on it; the perfect opportunity to drive consideration and engagement in the new meta world.
We used Atuk Kepci; a recognisable icon and refreshed him to vibe with Gen Zs for 48 hours. Even in this new realm, our Atuk loved his grandchildren just like in real life. From having ‘heart-to-heart talk’ to spoiling them with discount vouchers. Allowing Malaysian Gen Zs to create meaningful interaction in the meta world, and enjoy their favourite fried chicken with Atuk in the real world.
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh
Associate Creative Director: Jennifer Wee
Art Director: Nykole Low
Writer: Eunice Loke, Ahza Azary, Chak Mohd
Business Director: RZ Chew
Accont Director: Janice Lim
Senior Account Manager: Leong Wong Seng
Project Manager: Victoria Lim
Social Agency: Reprise
Social Media Specialist: Adriana Shah
