NAGA DDB SDN BHD
4As Malaysia
Creative Awards show
4As Malaysia wanted to host the first Kancils Award Festival after a 2-year hiatus due to the pandemic. How could this year’s festival be more than another award show?
Themed ‘The Hero’s Journey’, based on the popular storytelling framework, it is a reflection of the Malaysian ad industry’s fortitude and defiance through challenging times and emerging as a hero at the end of it all. These designs were used across all stages of the festival; from posters to call-to-entries, videos to merchandise, programme booklets to delegate tags. It depicted the kancil as the protagonist in various stages of the hero’s journey, allowing delegates to immerse themselves in the narrative of their own heroic story across the festival.
Chief Creative Officer: Alvin Teoh
Art:
Jennifer Wee
Shireen Ang
Gui Jiann Rong
Chew Jo Lian
Ng En Hui
Yeoh Jun Jin
Akmal Khairie
Alisaiful
Chen Chee Kean
Fahrul Fuad
France Chai
Heshvin Vasu
Horgan Yap
How Jo Ee
Kenneth Chuah
Lee Guat Leng
Mohd Zaihisham
Mohd Zaini
Nicky Chong
Phua Si Rong
Ralve Khor
Reyki Lim
Sara Chong
Syawal Suboh
Tan Zhi Jian
Thomas Chiew
Thomas Thoe
Copywriter: Alvin Teoh, Derek Yeo
Project Manager: Victoria Lim
Events Company: CIA Events
