Case Film
Case Board
M&C Saatchi (M) Sdn Bhd
Bank Negara Malaysia
Banking
Scammers are constantly evolving with new ways to steal Malaysians’ hard-earned money. Bank Negara aimed to raise awareness of these new scams and encourage vigilance among Malaysians.
Ghosts are a big part of Malay folklore - they’ve been feared by Malaysians for centuries. But now, there’s a new evil that’s just as scary.
We use Malaysia’s most iconic ghost - the Pontianak - to represent scammers in a series of anti-scam PSAs. Emphasising that with their shady tactics, scammers are just as scary as ghosts.
AGENCY
Managing Director: Nisha Devina Roy
Executive Creative Director: Hor Yew Pong
Creative Group Head: Teoh Xinxian
Senior BM Copywriter: Jenatun Zulkifli
Art Directors: Shom Fui Wun, Shireen Biswas
Planning Director: Kathleen de Cruz
Junior Strategic Planner: Nurul Amni
Senior Account Director: Sharon Rodrigues
Senior Account Executive: Shiraj Sarmada
Executive Producer: Rasydan
AV Producer: Faliq Omar
PRODUCTION
Production House: Creative Walk Sdn. Bhd.
Director: Cheow Chun Hong (Kang)
Executive Producer: Jason Yee
Post House: Cold Ramen Studio
Audio House: Break Out Studio
CLIENT
Director Strategic Communication: Shasha Kartini
Deputy Director Strategic Communication: Chim Wai Shan
Strategic Communication Manager: Loo Pei Chia
Social Media & Internal Communication Manager: Ilyanna Aylin binti Ayob
