Case Film
Case Board
AREKA Sdn Bhd
OPPO Malaysia
OPPO Reno Series
Celebrating a decade of success in Malaysia, OPPO Malaysia sought to express its gratitude in a way that goes beyond the usual corporate social responsibility efforts. OPPO wanted to make a genuine impact that resonates deeply with Malaysians and reflects the brand’s commitment to the community. By understanding the psyche of Malaysians and identifying what is truly unique to them—their rich cultural heritage—OPPO saw a chance to do something more profound. Findings revealed that many Malaysians have lost touch with their cultural roots, with some ethnic traditions and art forms fading into obscurity, especially among younger generations. Recognizing this gap, OPPO Malaysia launch the #OPPOMalaysiaThroughTheLens campaign in collaboration with the UNESCO and Tourism Malaysia. This initiative is dedicated to preserving and revitalizing Malaysia’s diverse and disappearing cultural heritage, combining its technological strengths to making a lasting, cultural impact.
Through OPPO’s cutting-edge imaging and AI technology, five fading cultures were captured in breathtaking portraits, while video stories brought these traditions to life. Each portrait, taken using OPPO smartphones, and video showcases the cultural practitioners behind these cherished traditions. Their perseverance and dedication to preserving their cultural heritage in modern times are told through concise but powerful narratives, offering a glimpse into their personal journeys. The stories, localized in the artists’ native languages, aim to inspire and give these practitioners the recognition they deserve, shining a spotlight on their untold backstories. Original music, composed using traditional instruments and melodies played by the artists themselves, was carefully crafted and approved by each practitioner to authentically carry their legacy.
OPPO Malaysia
ECD & Head of Digital Marketing: Bryan Tan
Chief Marketing Officer: Monica Chin
Head of PR: Lorraine Tan
Head of Design: Len Su Fee
Social Media Manager: Ellie Lim
KOL Manager: Nur Najihah
Content Manager: Peggie Yap
Social Community Manager: Yuni Chan
Marketing Manager: Jonathan Lim, Janet Huam
Procurement Manager: Wong Pei Zhu
PR Manager: Jess Chong
Head of Media: Kaye Khor
Production House: AREKA Studios
Executive Producer: Sabrina Oh
Film Director: Samuel Chuah
Producer: Nicole Cheah
Dir. of Photography: Jeff Teong, Amirul Ilham
1st AD: Tan Shu Mei, Nicole Cheah
1st AC: Chua Lijie, Meor Nazrin, Tengku Muhammad Faris
2nd AC: Clifford Tan, Yap Weng Fai, Megat Irsyad
B Cam Operator.: Amirul Ilham, Tengku Muhammad Faris
B Cam Asst.: Tengku Muhammad Faris, Rambo Foong
Gaffer: James Tan
Grip Team: Manikanthan Sinnasamy, Suresh, Suresh Raja, Gunenthiran, Santhiran / Mohamad Haidir, Rosnan bin Damit, Mohd Syaiful / Hairulaziz, Christanilus, James Junior / Naven Rao, Prem Kumar, Sarvana Babu, Suhan Raj, Arumugam, Ganabathi, Rahamad Akmal, Jaga Gevan Rao / Pakot, Zam, Wan, Rambo Foong
Q-Take: Ming
Audio: Panjang
Make Up & Hair Artists: Yuki Ng, Jovin Tan, Poh Li
Wardrobe Stylist: Sally Saw, Pauline Teng (Wardrobe Room)
Production Manager: Chong Wei Ying, Samantha Wong, Liew Kar Seng, Sam Chiang, Steve Chiang
Production Assistants: Chong Wei Ying, Angel Joseph, Aaron Chua, Wei Hong, Jie Yee, Megat Irsyad, Emily Low, Andre Lean
Equipment Rental House: 2117.co, Cinerent, Outbox Five7
Sound Engineer: Clinton Liew (Wavefarer Audio)
Colorist: Danny Gan
Editor: Samuel Chuah
VFX: Ee Wei (Bold Media)
