Related Entries from Directors Think Tank Sdn Bhd
Directors Think Tank Sdn Bhd
Foodpanda - Bekal
Bekal - Halal Certified Food Delivery
“Halal tak?” — you’ll always find at least one comment like this underneath most foodie reels and restaurant reviews. With the significant rise of the halal restaurant drama, boycotts of long-loved brands, and constant discourse on the “halal-ness” of delivery riders, there has been a tremendous amount of confusion about what’s actually halal or not. This makes Malaysian Muslims wary about everything they eat. Bekal, an end to end halal delivery service, wanted to let them know their food choices are 100% halal safe.
We leaned in on the topic of “halal tak?” and turned the sarcasm-laced comment into a positive one - presenting the question in a genuine and light-hearted manner. As a result, we became the brand most associated with halal food delivery, leading the category at 70%, which widened the gap against the next competitor.
Agency: Imaginary Friends Malaysia
Executive Creative Director: Adam Chan
Associate Creative Director: Siok Yee, Chee Hao
Art Director: Siok Yee, Chee Hao
Copywriter: Hyrul Anuar
Head of Strategy: Sabrina Jamaludin
General Manager: Joleyn Chin
Account Manager: Phui Shan
Production House: Directors Think Tank
Film Director: Hyrul Anuar
Exec Producer: Pat Singh
Producer: Lee Zinyau
Line Producer: Zax Loo Jia Wei
DOP: Shahrul Che Hassan
Art Dept: Invisible Works
Post Production: Tank3 Asia
Audio house: Tank Music Asia
Client: Foodpanda
Director, Marketing Strategy and Planning: Jamie Chou
Director, Brand Marketing (APAC): Sharan Sood
Manager, Brand Marketing: Beatrice Yong
Content Creator: Claira Chan
Manager, Halal Regulatory Affairs: Zulfadli Anaspekri
Manager, Brand Media: Kheng Yue
Graphic Design Lead APAC: Yin Yeh
Senior Campaign Manager: Milk Cheng
Senior Manager, Brand Media (APAC): Robert Elton
Producer: Sasamon Kamnungnate
Senior Content Creator and Social Strategy: Liyana Shazreen
