Case Film
Case Board
Creative Assets
Fishermen Integrated
TikTok Shop
E-commerce / content platform
In Malaysia, big e-commerce platforms tend to rely on celebrities to sell products. Often overlooking grassroots-level sellers and creators, who have been struggling to recover since Covid. For Malaysia day, TikTok Shop wants to bring the attention back to these real superstars who are closest to Malaysians’ hearts.
We positioned local sellers and creators as a new kind of celebrity: Jaguh Lokal (local heroes). Inspired by national day parades, we created a miniature set showcasing these heroes through phone screens. The mini parade was then turned into an interactive installation, where people can scan to explore seller and creator stories.
Entry Title:
TikTok Shop Jaguh Lokal
Client’s Company Name:
TikTok Shop
Product/Service:
E-commerce / content platform
Campaign Live Date:
August 28th
Size/Duration of Ad:
(ex. Film duration,
Poster designs, etc.)
Video format: 16:9 , 1:1 , 9:16
1. Brand film (60s
