PETRONAS Gawai 2025: Tanda Pengerindu | Tanda Kasih

Agency

Accenture Solutions Sdn Bhd

Client

PETROLIAM NASIONAL SDN BHD

Product/Service

PETRONAS

Brief

Sarawak is rich in traditions, but in this wave of gentrification, Sarawak is suffering the same fate as many cultures: the pride that we have in these traditions are slowly fading.

Solution

To try to ignite the pride that we have for our culture, we chose to focus on the bunga terung tattoo: it is a mark of a warrior, of a man, often done as a coming-of-age ritual. But we told the story through a girl who has a different type of mark: a birthmark, which she sees as a source of shame. ”‹But with the wisdom of her grandmother and a renewed perspective on the Bunga Terung, Melia’s birthmark turns into a symbol of strength and beauty that helps her embrace the marks of her culture with pride. For PETRONAS, the tale allowed the brand to once more champion a sense of unity and pride in our people and our customs.

Credit

Agency: Accenture Song
Principal: April Toh
Executive Creative Director: Zaheer Kaisar
Creative Director: Cherry Lee
Creative Group Head: Ayuni Safira
Creative Group Head: Giam ChungKen
Art Director: Fish Ong
English Writer: Sunita Soh
BM Copywriter: Qistin Izma
English Writer: Sunita Soh
Group Account Director: Albert Tang
Account Manager: Shiraj Sarmada
Production Director: Farhah Isyqi
AV Producer: Adrian Nurdin & Nurliani Aefah

Client: PETRONAS
Siti Azlina Bt A Latif
Senior General Manager
Strategic Communications,
Group Strategic Relations and Communications

M Fazli B Ibrahim
General Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Dzaffri Redza Zainal Rashid
Senior Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Galoh Sazrina Samsudin
Senior Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Norhisham Abdullah
Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Zarak M Zain
Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Production House: Reservoir World
Film Director : Quek Shio Chuan
Executive Producer : Ryan Edwin Khoo Boon Siew
Producer : Kaviraj Ganayson
Line Producer: Nicole Loo Mae Sze
Director of Photography : Eric Yeong Tuck Wei @ DP Gadgets

Audio House: The Rec Room
Music Composer : Tatsuro Miller & Kieran Kuek
Sound Engineer : Hein Sett
Executive Producer : Lau Shir Li

Media Agency: iProspect