You’re Already Yoga

Agency

GEOMETRY GLOBAL SDN BHD

Client

Simplylife Yoga

Product/Service

Yoga

Brief

We were tasked to promote yoga beyond just exercise – but as a way of life, that most didn’t realise they already practised in their everyday.

Solution

We created a series of radio spots that transformed the car cabin into an unexpected “yoga studio”.

Led by a warm and lighthearted narrator, each visual story made listeners realise the similarities between car-bound dilemmas and the movements of yoga.

Through this approach, we demonstrated yoga’s inherent presence in everyday life — making it feel accessible and universally relatable — all while gently encouraging them towards formal practise with Simplylife Yoga Studio.

Through this approach, we demonstrated yoga’s inherent presence in everyday life — making it feel accessible and universally relatable — all while gently encouraging them towards formal practise with Simplylife Yoga Studio.