Makan Lain Macam

Agency

NAGA DDB SDN BHD

Client

A. Clouet (Malaysia) Sdn Bhd

Product/Service

Ayam Brand

Brief

Ayam Brand is a household name. Everyone knows it, everyone’s grown up with it. But being remembered isn’t the same as being desired. And the canned food category didn’t help. It’s predictable, safe, and has high parity. To win over Gen Z, Ayam Brand needed to break out of that comfort zone and show up as a bold canvas for creativity, self-expression, and endless food possibilities.

Solution

We made routine the enemy and redefined how Malaysians eat. The result: An unapologetic brand anthem that flipped every canned food clichÃ© and rules. No kitchens. No can openings. No eating on chairs. Just a whole lot of chaos. Built from beats made using Ayam Brand cans, the film blended 3D visuals, AI worlds, and a quirky personality into a high-energy celebration of makan that’s truly lain macam.

Credit

CLIENT

Head of Marketing: Teoh Wei Ling
Manager (Digital and E-Commerce): Mirafita Amirfuddin
Brand Manager: Kyle Tan
Asst. Brand Manager: Cheong May Chee

CREATIVE AGENCY

Chief Creative Officer: Alvin Teoh
Creative Director: Alicia Hew
Associate Creative Director: Ong Poh Jet
Creative Group Head: Chak
Copywriter: Yeoh Jun Jin, Chak, Alicia Hew
Art Director: Kai Wee L., Elsa Yeow, Ong Poh Jet
Studio Team: Elin Lee, Jacky Chin
Producer: Joella Choong, Anand Vengdesh

Chief Growth Officer: Farrah Harith McPherson
Chief Strategy Officer: Alex Goh
Business Director: Caroline Tan
Client Servicing Team: Iva Munira, Kah Vern Ng

PRODUCTION TEAM

Production House: Reserve Tank Sdn Bhd
Executive Producer: Pat Singh
Director: Hyrul Anuar”¨
Producer: Lee”¨Zinyau
Director of Photography: Jordan Chiam
Art Department: Sinpleworks Sdn Bhd
Offline Editor: Hyrul Anuar”¨
Online Editor: Tank3 Asia
Music composition: Fuse Adventures In Audio
Audio mixing: Fuse Adventures In Audio