Oldest Father

Agency

Pitch Audio & Magic SDN BHD

Client

Singapore Government

Product/Service

Ministry of Social and Family Development Singapore

Brief

Compose an original piece of music that emotionally underscores a story centered on the deep, quiet love between a father and son. The track should evoke nostalgia, warmth, and emotional sincerity; drawing from the classic Mandarin/Taiwanese ballad style made iconic by Teresa Teng.

The music should tug at the heartstrings; tender and understated with a sense of longing, respect, and unconditional love. It should feel timeless, evoking memories of the past while carrying emotional relevance in the present. The sound should support the storytelling of dealing with family, memory, generational connection, and emotional unspoken moments.

Solution

To tell a moving story of the quiet, enduring bond between father and son, we opted for a more emotionally rich, classically inspired piece of music, echoing the sentimental, elegant style of Teresa Teng. The goal was to create a sound that feels both intimate and timeless, gently guiding the listener through themes of love, memory, and legacy.

Rather than dramatic orchestration or contemporary pop tropes, this approach focuses on restrained beauty and emotional sincerity, using traditional instrumentation and lyrical melodic phrasing to reflect the quiet strength often found in family relationships; especially those marked by unspoken love.