Cham

Agency

NAGA DDB SDN BHD

Client

Astro Malaysia

Product/Service

Astro Merdeka

Brief

As a national brand, Astro has always marked Merdeka the same way, with a brand film and an on-ground activation. But as Malaysia’s entertainment powerhouse, home to local talent and stories, Astro needed to go beyond symbolic celebration. We wanted to use this meaningful month to remind Malaysians what truly connects us, not just as viewers but as people.

Solution

We dug deeper to uncover the real spirit of Malaysia. Online, Malaysians may argue every day, but face to face, we are warm, kind, and united by shared passions. That truth inspired us to seek out real stories that celebrate this quiet unity in everyday life.

We found three of them.
A 100-year-old kopitiam in Tapah Road, where community bonds are still brewed over pau and coffee.
A church and a mosque in Lutong, Miri that share the same parking space in harmony.
And three female visual artists from different races and backgrounds who create together as one.

Instead of a single brand film, we turned these real stories into three docustories, each paired with an original song composed and performed by Astro’s own talents. It was entertainment with meaning, true to Astro’s DNA, celebrating unity not through slogans but through the real stories and sounds of Malaysians.