Smoky Billboard

Agency

MBCS

Client

Pizza Hut Malaysia Sdn. Bhd.

Product/Service

Pizza Hut Ayam Bakar

Brief

For Raya, Pizza Hut introduced the Pizza Ayam Bakar, inspired by the smoky flavors of traditional bazaar ayam bakar. How do we stand out amongst other Raya LTO’s?

Solution

When Malaysians think of Ayam Bakar the first word that usually comes to mind is SMOKE 🔥

To amplify this, we created THE WORLD’S FIRST SMOKY BILLBOARD, where instead of using smoke as an effect / design element on a static billboard, we projected our LTO directly onto the smoke itself. This unexpected execution created intrigue, driving curiosity and conversation both on-ground and online.