Making Fans Stay Delulu

Agency

MBCS

Client

Astro Malaysia

Product/Service

Thariq Ridzuwan TV Drama

Brief

When Astro adapted the best selling novel Thariq Ridzuwan Commando’s: His Treasure into a screen drama, expectations were sky high. The story, an intense action romance centered on love, sacrifice and survival, already had a cult like following. Fans were deeply invested in the central couple, Thariq and Radwa, and were ready to go “delulu” over every twist and turn.

Solution

We turned Thariq Ridzuwan: His Treasure into a story that refused to end with an online game where fans can play as Thariq himself. The more they play, the more hidden clips they uncover, unlocking alternate storylines. Every discovery deepened their obsession, fuelling new theories, edits, and late-night watch parties.

Credit

Executive Creative Director: Kevin Le
Creative Director: Eddy Nazarullah
Creative Group Head: Zulfatah Arif
Copywriter: Eddy Nazarullah, Zulfatah Arif, Aliaa Zali, Sabrina Merican, Nur Ameera Malek
Art Director: Arifin Razak, Eddy Nazarullah
Designer: Eunice Lim, Fauzan Zahari
Executive Director: Jean Tang
Senior Brand Director: Victoria Kovalan
Senior Account Manager: Nazima Salwa Rahmat Ali
Senior Brand Executive: Nor Ayuni Nordin
Strategic Planner: Richard Hui, Intan Tarmizi
AV Producer: Betsy Hee
Print Producer: Jeremy Lim
Editor: Ashraff Fitri

Media Agency: Mindshare
Senior Business Director: Wong Sook Fun
Business Director: Ang Ching Wen
Associate Director: Christine Dcruze
Manager: Mahirah Wahid
Senior Executive: Aisyah Aqilah

Production House: Bambam Studio

Client: Astro Malaysia
Chief Sales & Marketing Officer: Tai Kam Leong
Vice President, Head of Marketing: Benjamin Woo
Senior Assistant Vice President, Content Marketing: Ezura Shazween Kamal Bahrin
Assistant Vice President, Content Marketing: Mohd. Noraziq Mohd. Noor
Senior Associate, Content Marketing: Nur Fatin Razali

Others:
Mastermind, Aminur Rasyid, Adam Abidin, Ashraff Fitri, Ayuni Aziz, Umar Al-Faruq, Aina Batrisya