The Apron

SILVER Best Design - Packaging
The Apron 05.jpg
The Apron 01.jpg
The Apron 04.jpg
The Apron 03.jpg
The Apron PRESENTATION BOARD.jpg
The Apron 02.jpg

School

Dasein Academy of Art

Lecturer(s)

Low Poh Li

Brand

Low Poh Li

Rational

Crafted in the likeness of an apron, the packaging design encapsulates the very spirit of the kitchen. Within rusti pouches lie the spices, reflecting the essence of culinary art. Our target audience, Gen Z aged 21-26, seeks culinary adventures with a penchant for fiery flavors. The packaging’s lively and nostalgic illustrations celebrate the shared joy of dining with friends, affirming that cooking and eating together is the secret to happiness. These Spice Blends infuse passion into every dish, creating a recipe for pure delight.

Group Members

Chiam Zi Xuan

Other Credits

Designer: Chiam Zi Xuan