Case Film
Creative Assets
The One Academy
LEONG WAI KHONG
NIL
Yuitsucha is a dedicated project aimed at correcting the common misconception that ‘Matcha is just green tea.’ By offering an immersive and interactive website experience, it brings the unique world of matcha to life in a way that is both educational and emotionally engaging. The website features a combination of short-form animations, dynamic 3D elements, and informative content that dives into the cultural and artisanal aspects of matcha. Users are taken on a journey through time, exploring matcha’s origins and the specialized tools used in its preparation. This digital platform allows visitors to fully appreciate not just the taste of matcha but also its symbolic significance as an art form. By fostering an emotional connection and deeper understanding, Yuitsucha proves that matcha is much more than just a drink—it’s a centuries-old cultural experience that embodies mindfulness and craftsmanship.”
Jocelyn
NIL
