Case Film
Case Board
Creative Assets
The One Academy
Allan Woong
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Spices Hotel, established in 2014 at Lumut Lane, Georgetown, is named for its historical spice trade and Islamic learning community. Struggling with brand visibility in the current market, it has been re-branded in order to attract upper-middle-class travelers who treasure culture. The new brand identity highlights the spices appreciation and Middle Eastern influences, blending elegance and modern luxury. The tagline (Stay, Discover, Savour) invites guests to fully immerse themselves in the unique experience.
Lee Shou Xian
Tan Peh Qian
Loh Xin Yi
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