Mindful Aura

MERIT Digital Experience - Data-enhanced Creativity (includes data-driven personalised ads, creative use of real-time data and APIs, and data visualisation)

Case Film

Case Board

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Creative Assets

breathing exercise.jpg
App_Mindful Aura.jpg
Theory Diagram.jpg

School

Raffles University

Lecturer(s)

Sylvia Tan Huey Wen, Dr Choo Yen Lee

Brand

Mindful Aura

Rational

Mindful Aura is an innovative perfume brand that combines psychological theory, digital programming, and personalized branding to help individuals manage stress and improve their well-being. It offers personalized aroma experiences that resonate with users’ unique emotions. Mindful Aura uses a specialized identity generation app to visualize emotions in its brand design. The app generates a custom visual identity by analyzing users’ emotional data, transforming each person’s emotions into a unique logo and brand design. This combination helps users manage stress while deepening their connection with their emotions and personal identity.

Group Members

Abiramee

Other Credits

Abiramee