Case Film
Case Board
Creative Assets
Raffles University
Sylvia Tan Huey Wen, Dr Choo Yen Lee
Mindful Aura
Mindful Aura is an innovative perfume brand that combines psychological theory, digital programming, and personalized branding to help individuals manage stress and improve their well-being. It offers personalized aroma experiences that resonate with users’ unique emotions. Mindful Aura uses a specialized identity generation app to visualize emotions in its brand design. The app generates a custom visual identity by analyzing users’ emotional data, transforming each person’s emotions into a unique logo and brand design. This combination helps users manage stress while deepening their connection with their emotions and personal identity.
Abiramee
Abiramee
