Xian-Si Temple Heritage，Centennial Jiao Festival

MERIT Static Visual Aesthetics - Illustration (Digital)

Case Board

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Creative Assets

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School

Raffles University

Lecturer(s)

Slyvia Tan

Brand

Xian-Si Temple Heritage，Centennial Jiao Festival

Rational

Xian Si Shi Ye Temple Heritage | Centennial Jiao Festival
In Semenyih, the Xian Si Shi Ye Temple celebrates a deep cultural legacy. This festival honors “常胜将军” (General Chang Sheng) symbolized by Si Shi Ye (Master Zhong Binglai), a historic figure who fought for peace under Yap Ah Loy, and Xian Shi Ye, revered for his protection of tin mining communities. This campaign aims to connect people with this rich heritage, inspiring respect for tradition and past wisdom.

Group Members

Lai Wee Chin

Other Credits

Lai Wee Chin

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