Back To Memories

School

Raffles University

Lecturer(s)

Sylvia Tan

Brand

Back To Memories

Rational

“Back to Memories” is a campaign designed to help people reconnect with their childhood memories and rediscover the pure joy they once experienced. By providing a relaxing and enjoyable experience, this campaign offers adults a temporary escape from the stresses of daily life, allowing them to return to the innocence and simple pleasures of childhood. Through our social media campaign, competition, application, products and pop-up store, participants can relax, relive the carefree moments of their youth, and fully immerse themselves in the present, rekindling those forgotten simple joys.