Future Vibe Check

BRONZE Digital Experience - Data-enhanced Creativity (includes data-driven personalised ads, creative use of real-time data and APIs, and data visualisation)

Case Film

Case Board

School

The One Academy

Lecturer(s)

Chan Kon Loong, Yan Li Wen

Brand

Google

Rational

There is a steep decline in Gen-Z high school leavers in Malaysia to enrol into tertiary education. This Idea aims to engage them by tapping data from their digital footprint, combining with their academic results and a career survey they do online to map out an exciting future for them.