“STOP” A Slow-Living Inspiration Campaign

SILVER Static Visual Aesthetics - Illustration (Digital)

Case Board

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School

Sunway University

Lecturer(s)

Dr Charles Sharma

Brand

STOP.project

Rational

STOP.project is created in response to the fast-paced, high-pressure lifestyles that leave many
individuals overwhelmed, disconnected, and running on autopilot. By reframing “stop” not as an
ending but as a gentle comma—a moment to breathe—the project promotes slow living as a
healing, accessible practice for everyday life. Through playful visuals, interactive experiences,
and a warm, reflective tone, STOP.project encourages people to pause, notice the small but
important details they often overlook, and reconnect with themselves and their surroundings.
The project ultimately aims to cultivate mindfulness, balance, and emotional well-being by
inspiring intentional pauses within the rush of modern life.

Group Members

Illustrator: Tung Shiau Wei
Art Director: Tung Shiau Wei