Inilah Digisional

MERIT Best Design - Brand Identity

Case Film

Case Board

BestDesign-BrandIdentity_caseboard_1.jpg
BestDesign-BrandIdentity_caseboard_2.jpg
BestDesign-BrandIdentity_caseboard_3.jpg

Creative Assets

BestDesign-BrandIdentity_creativeasset_1.jpg
BestDesign-BrandIdentity_creativeasset_2.jpg
BestDesign-BrandIdentity_creativeasset_3.jpg

School

Multimedia University Cyberjaya

Lecturer(s)

Rubinden Kumar

Brand

Shah Alam City Council

Rational

This campaign branding reflects Malaysian traditional art, whilst also embracing innovative technology in Shah Alam. Maintaining some elements such as colours, patterns, symbols, and key values that best represent Shah Alam, then transitioning into a brand identity that emphasises on the combination of the creative and technological sides of Shah Alam is the goal.

Group Members

Rachel Lew Min Yen

Other Credits

-