Ogilvy Malaysia
Colgate-Palmolive
Colgate
As the leading oral care brand in Malaysia, Colgate wanted to stand for a bigger purpose. Not just behind perfect smiles or exceptional teeth, but a strong smile that is the symbol of optimism. A strong smile that can overcome challenges and preconceived biases that hinder opportunities.
We made Airliftz our ambassador - a Malaysian rapper with a disfigurement in the middle of his face to be the catalyst for change. By breaking the normal oral care advertisement mould, we redefined the ‘face that fit,’ and told a story of strength that was ignited by the power of his smile.
Creative Agency: Ogilvy Malaysia
Chief Executive Officer : Nizwani Shahar
Chief Creative Director: Adrian Miller
Associate Creative Director: Shariar Ghafar
Creative Group Head: Abiseshana Mohan
Copywriter: Adrian Miller, Abiseshana Mohan
Art Director: Pang Foong Mei, Shariar Ghafar
Group Account Director: Coco Carreon
Account Director: Sumana Ratilal
AV Producer: Loo Seng Tuck
Art Buyer Manager: Mandy Lee
Client: Colgate APAC
Vice-President Marketing APAC: Yves Briantais
Marketing Director, Impactful Brand Experience APAC: Lyndon Morant
Marketing Director: Edith Marquez-Reyes
Associate Marketing Director: See Mei Sin
Impactful Brand Experience Lead : Krisha Dy
Senior Brand Manager: Lee Wei Shiarn
Production House: Reservoir Productions
Film Director : Ismail Kamarul
Executive Producer : Sabrina Wong
Producer : Tang Sze Kay
Line Producer : Joanne Liew
Director of Photography : Eric Yeong
Art Department : Soon Yong Chow and team
Editor : Sheldon
Post House : APV
Online Artist : KC
Audio House: Two AM Music Global
Music Composers: Adriane Palikat & Herman Ramanado
Sound Engineer: Shir Li Lau
Music Director: Oliver Stutz
Sound Supervisor: Kit Kuan Leong
Producer: Wira Chon
