NAGA DDB TRIBAL
Tiger Beer Malaysia
Beer
In 2022, Tiger Beer wanted to retell the brand’s provenance story for the modern era-a story of boldness and defiance. This brand story needed to be activated in a way that was relevant to today’s youth. How can we create an omni-channel experience that maximised the brand’s assets?
Tiger Beer realised that the story of defiance wasn’t just about Tiger. Everyone has a story of defiance-so celebrating everyone’s story was the same as celebrating Tiger’s story. Through our ‘#YetHereIAm’ campaign, we created a platform that allowed users to turn our beer labels into badges that showcased their Tiger spirit. Users could create their own badges complete with story of defiance to share on social media. Anyone who shared their story received a limited edition Tiger Beer bottle with their custom #YetHereIAm badges printed on.
Agency: Naga DDB
Chief Operating Officer: Clarence Koh
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh
Associate Creative Director: Naqib Shamsuri
Creative Group Head: Gui Jiann Rong
Art Director: Jo Lian Chew
Copywriter: Leann Fernandez
Head of Process Management: Chris Chan
Business Director: RZ Chew
Senior Account Manager: Yeni Chan
Account Manager: Joyce Tee
Senior Account Executive: Sarah Toolseram
Head of Content Studio: Chen Lee Ling
Content Producer: Anand Vengdesh
Video Editor/ Mograph: Jared Yap
Digital Agency: Chariot
Executive Creative Director: Jarrod Reginald
Creative Group Head: Christyna Fong
Copywriter: Kavinish Nair
Senior Designer: Charlene Wong
Managing Director: Adrian Cheah
Strategic Director: Bryan Leong
Senior Agency Manager: Vanessa Pang
Account Director: Nadia Iskandar Van Wensveen
Account Executive: Nicol Tan
Media Agency: Dentsu Redstar
Business Director - Sean Loh
Planning Director - Joanne Wong
Media Manager - Cassandra Chan
Media Planner - Jia Wei Heng
Website Developer: Lizard Global
Simonas Baltenis - Product Owner
Daniel Varga - Senior Developer
Eric Coutet - UI/UX Designer
