TBWA Kuala Lumpur
Abbott Laboratories (M) Sdn Bhd
Formula Milk
In Malaysia, school closures during the lockdown disrupted learning. Abbott advocates learning through its milk formula, and wanted to make a presence during the lockdown.
A good study environment makes all the difference, especially when kids are learning from home. But most homes in Malaysia did not have dedicated study spaces for kids.
We collaborated with SSF Home retailer and experts in child psychology and health, to give parents the chance to win a room makeover when they bought Abbott milk formula.
8 winners were selected, and rooms in their homes were redesigned to make space for learning. This gave kids immediate motivation to study, and encouraged more parents to create study spaces for their children.
Chief Creative Officer: Gigi Lee
Associate Creative Director: Elissa Azizi
Deputy Executive Creative Director: Fazlee Sabaruddin
Creative Group Head: Nor Marlina
Senior Art Director: Sylvia Teoh
Art Director: Joanna Mak, Anlyne Chen, Ava Swee
Designer: Summer Mah
Copywriter: Naomi Paige Hon, Alya Omar, Zulika Shaharom
Chief Executive Officer: Yee Hui Tsin
Senior Brand Director: Iman Omar
Associate Brand Director: Nicklaus Lam
Brand Manager: Nicole Loh
Strategy Director: Nazirah Ashari
Executive Producer: Nisha Khirudin
Senior AV Producer: Boon Hsin Lee
Print Producer: Farina Kee
