Grab
Grab
Grab
12% of Malaysian households employ helpers to take care of their children. Even though they play a big part in raising them, they’re only seen as ‘maids’.
For Mother’s Day, Grab wanted to give these caregivers the spotlight they deserve. Because they’re not just maids, they’re the unofficial mothers for many Malaysian children. We even used a childhood song-‘Burung Kakak Tua’-to remind Malaysians of their growing years.
Grab Creative Studio
Executive Creative Director: Carina Teo
Creative Director: Neo Ming Yi, Audrey Lean
Copywriter: Neo Ming Yi, Audrey Lean, Barney Chua, Melinda Foo
Art Director: Wilson Ariyaduta
Producer: Ang Hui Yun
Production House: Mojo Films
Film Director: Barney Chua
Marketing: Sulin Lau, Jess Seow, Sherene Tan
Audio House: Real Time Studios
