GEOMETRY GLOBAL SDN BHD
Maybank
Finance & Banking PSA
From January 2020 to May 2022, a staggering 71,833 Malaysians have fallen victim to scams, despite the countless PSA efforts by various authorities. The reason? Many scam awareness ads are snooze-inducing, rendering them invisible to a significant portion of Malaysians, while the crafty scammers continue to elevate their game.
International and local celebrity-studded PSAs? Done to death. PSA ads featuring “celebrities” that are scam versions of the real ones? Innovative. Using celebrities such as (not) Snoop Dogg, (not) Jay Chou, (not) Wings and (not) Blackpink, we created a PSA unlike any other, cutting the clutter saving one Malaysians at a time. As Malaysia’s #1 national bank, we beat them at their own game, with their own game.
Regional Executive Creative Director: Chan Woei Hern
Executive Creative Director: KC Aui
Associate Creative Director: Lim Ai Vee
Creative Group Head: Zahir Mazlan
Copywriter: Hannah Sim, Zahir Mazlan
BM Copywriter: Iqbal Adli
Art Director: Michelle Kwok, Spade Lee, Lim Ai Vee
Designer: Shin Shin, Zoey Teh
Content Strategist: Vikki Tan
Senior Producer: Vincent Tja
Producer: Fairuz Mazlan
Head of Digital Experience & E-commerce: Karen Koay
Business Director: Yippie Yip
Account Executive: Jeremiah Wong
Intern: Benjamin Chang
Production Credits:
Production House: Graph Studio
Film Director: Derrick Yaw
Producer: Kenneth Lim
