KancilAwards_The Hero's Journey

Agency

NAGA DDB SDN BHD

Client

4As Malaysia

Product/Service

Creative Awards show

Brief

4As Malaysia wanted to host the first Kancils Award Festival after a 2-year hiatus due to the pandemic. How could this year’s festival be more than another award show?

Solution

Themed ‘The Hero’s Journey’, based on the popular storytelling framework, it is a reflection of the Malaysian ad industry’s fortitude and defiance through challenging times and emerging as a hero at the end of it all.

These designs were used across all stages of the festival; from posters to call-to-entries, videos to merchandise, programme booklets to delegate tags.

It depicted the kancil as the protagonist in various stages of the hero’s journey, allowing delegates to immerse themselves in the narrative of their own heroic story across the festival.