Grab
Grab
Grab
For Ramadan and Raya, Grab wanted to show users how much every order means to our delivery-partners. Annnd, we wanted to do that through the lens of Grab delivery bags.
So, how did we bring these iconic green bags to life?
CGI? Nope. We wanted to keep it real. So it was practical effects all the way. To create natural movements that would sync with the dialogues, we got the voice actors to puppeteer the bags. Yup, they were hiding behind the bags (and erased in post). And for the more dramatic scenes, we went with rods of various lengths and the trusty fishing line.
ECD: Carina Teo
CD: Wong Sen Kiat
Copywriter: Carmen Cheong; Hisham Idris
Art Director: Zahriel Yazid
Designer: Simone Yeoh Si Wen
Creative Producer: Jan Teoh
Marketing/Brand: Corina Raymond; Raymond Seah, Ko Li Ping, Hassan Alsagoff
Social Team: Anne Cheah, Shazli Mokhtar
Digital Performance: Amanda Choo, Emily Tan; Claire Kueh
Production House: Directors Think Tank
Film Director: Hyrul Anuar
Exec Producer: Patminder Singh
Producer : Lee Zin Yau
Line Producer: Peh Ying Jie
Dir of Photography: Kenz Koh
Art Department: Invisible Works
Post Production Hse: Tank3 Asia
Offline Editor: Mohamad Fazlan bin Johari
Colorist: Tank3 Asia
Online Editor: Tank3 Asia
Audio House: Tank Music Asia
Music score: Mohd Rizdzuwan bin Md Jusoh
Sound Engineer : Rodney JF Thomas
