Yum.AI for small businesses

Agency

Grab

Client

Grab

Product/Service

Food delivery

Brief

Problem:
Small restaurant owners can’t afford professional food photoshoots (that cost RM100,000 on average!) That’s why many of them don’t have photos for their GrabFood menus. Truth is, even if they had pictures, they don’t really know how to upload them.

60% of GrabFood merchants don’t have photos.
But 82% of people would order food based on photos alone.

Solution

Introducing Yum.AI—A photo engine powered by generative AI, that generates and deploys hyperlocal dish images. Why hyperlocal? Because AI doesn’t do Asian (well).

Especially when local food is like Kerabu Perut (Spicy Beef Tripe Salad), Telur Bistik Ayam (Omelette with Saucy Chicken), Puyuh Masak Pedas (Spicy Cooked Quail), Sambal Kerang (Cockle Sambal)...well, you get the gist.