Quick Bite Hour

Agency

MBCS

Client

Nando's Malaysia

Product/Service

Quick Lunch Meals

Brief

How do we change perceptions of Nando’s as a special-occasion dinner spot and get Malaysians to see it as their go-to for quick, delicious everyday meals with the new Quick Lunch range?

Solution

We turned the shortest hour of the day into the most rewarding one.Between 12PM and 2PM, anyone who flexed their Nando’s Quick Lunch Meals using Instagram’s timestamp sticker automatically turned their timestamp into a reward.

Credit

Executive Creative Director: Kevin Le,MUN
Creative Director: Eddy Nazarullah, Shariar Ab Ghafar
Creative Group Head: Xi Lynn Tan
Art Director: Jin Jin Lang, Shariar Ab Ghafar
Copywriter: Eddy Nazarullah, Xi Lynn Tan
Executive Director: Jean Tang
Account Executive: Dionne Lee
Assistant Producer: Betsy Hee, Gerard Jeganathan

Others: Directors Think Tank