#BazirRamadan (Wasteful Ramadan)

Agency

Star Reacher Advertising Sdn Bhd

Client

MYSaveFood

Product/Service

Pro Bono

Brief

Ramadan is a month of fasting, reflection and moderation for the Muslim community in Malaysia. And Ramadan food bazaars are go-to places for them to break their fast after a long day, due to convenience and variety of dishes sold. Despite the month being one of moderation, food waste rises by 20%, driven by excess from hotels, homes and especially these food bazaars.
With Malaysians being desensitised to the long-standing problem year on year, what can we do to make Malaysians look the problem in the eye once again?

Solution

The Ramadan period is also a time of preparation for Raya Aidilfitri, with local fashion houses launching new festive wear collections to fulfil the demands of those celebrating. So we too created a fashion statement.
By swapping out one letter from the word “bazar” and turning it into “bazir”, meaning waste, we launched Bazir Ramadan—a bold, trashy fashion statement against food waste.
Working with local volunteer-powered organisation MYSaveFood, we created a food suit made entirely out of discarded food from Ramadan bazaars. The food suits then debut with a red-carpeted “trashwalk” at the Pantai Dalam Ramadan Bazaar. The stunt also extends into the Raya period, where we launched a data-inspired Raya fashion lookbook, with each of the pieces representing different data points of Ramadan food waste statistics in 2025.

Credit

Leo Malaysia
CHIEF CREATIVE OFFICER: EMIR SHAFRI
EXECUTIVE CREATIVE DIRECTOR: ISKA HASHIM
ASSOCIATE CREATIVE DIRECTOR: MARLINA PADZIL
SENIOR BM COPYWRITER: FAHMEE KAMAL
BM COPYWRITER: HANIM FAIZ
COPYWRITER: JING JIE CHANG, ALIF NAZMI, MARLINA PADZIL & ISKA HASHIM
ART DIRECTOR: ZAINI ZAMBRI
DESIGNER: ALIS ALDINA
ASSOCIATE PROJECT MANAGER: SHARON NAVARAJA

SENIOR SOCIAL MEDIA EXECUTIVE: SHAHMY SUHAIMY
SENIOR SOCIAL MEDIA MANAGER: ALICIA PEREIRA

GENERAL MANAGER: ELYA EUSOFF
SENIOR ACCOUNT DIRECTOR: HUSEINA M
PR EXECUTIVE: WAN AIQHA

Production House: Prodigious Malaysia & Graph Studio Malaysia
Prodigious Malaysia
HEAD OF PRODUCTION: NISHA KHIRUDIN
JUNIOR POST PRODUCER: NURSYAHIDAH IBRAHIM
SENIOR MOTION EDITOR: KC LOH
Graph Studio
DIRECTOR: DERRIK YAW
EXECUTIVE PRODUCER: KENNETH LIM
PRODUCER: TIGER

MYSaveFood (Clients)
DIRECTOR MSF 2025: MOHAMMAD HARITH BIN MOHD TARIK
DEPUTY DIRECTOR: AINUL A’SYARA BINTI KAMAL