Suu Balm: How We Made Malaysians Gatal For This Beat

Agency

SOIMJENN SDN BHD

Client

Livemed Sdn Bhd

Product/Service

Suu Balm Dual Rapid Itch Relief Body Moisturizer

Brief

People only look for itch relief when the itch starts. By then, Suu Balm is just one of many itch relief options.
We needed to make it top of mind before the itch hits.

Solution

We created an original track “Use Suu Balm, No Need to Gatal”, a pop-parody earworm designed to stick like an itch you can’t scratch. Designed to sound like a guilty pleasure, the lyrics tied the double meaning back to the brand’s message.

The song dropped as the punchline in SOIMJENN’s comedy skit about a suspicious student behaving inappropriately in a library. Or so it seems. Until the beat drops, and everyone’s bopping to the anthem of itch relief.