Dyson Strawberry Bronze

Agency

SOIMJENN SDN BHD

Client

Dyson

Product/Service

Introducing Dyson’s New Strawberry Bronze Colourway for the Hair Care Range

Brief

Instead of running another predictable Christmas promo for Dyson’s new Strawberry Bronze, we decided to sell the reaction, instead of the product. We partnered with SOIMJENN, using her humour, signature storytelling style, and relatable persona to reach couples looking for gifts of the season.

Solution

We launched a love story with a twist. A man gifts his partner a small, underwhelming gift: a strawberry. Confusion sets in, until she presses the strawberry. A burst of power unleashes, transforming her with a wardrobe makeover. The strawberry was a Dyson Strawberry Bronze in disguise. But more than that, it was a representation of a tiny powerhouse delivering a massive wow in both performance and reaction.

Credit

Creative Director: Jenn Chia
Writer: Jenn Chia

Production House: Imagineers Film
Film Director: Chien Han
Producer: Irwin Oon
DOP: Irwin Oon
Gaffer: Jaden Hew
Art Director: Jimmy Bong
Makeup Artist: Yuki
Offline Editor: Hugh Lim
Online Editor: Hugh Lim