Suu Balm: So Gatal, You'll Never Forget The Feeling

Agency

SOIMJENN SDN BHD

Client

Livemed Sdn Bhd

Product/Service

Suu Balm Dual Rapid Itch Relief Body Moisturizer

Brief

The brief was to make Suu Balm top of mind. But people often start looking for itch relief when facing a persistent itch.By then, Suu Balm becomes just one of the many options on the shelf. While the brief was standard, we wanted to take it a step further and challenge ourselves to make Suu Balm top of mind, even before the itch hits.

Solution

Using SOIMJENN’s signature multiple character skit, we created a hilarious social setting in a quiet library.A young male is suspiciously focused on his laptop.A librarian notices.Just when everyone expects something scandalous to unfold, we see the twist:He’s not watching porn. He’s listening to Use Suu Balm, No Need to Gatal, an original track about literal itchiness.The song takes over as a playful fusion of pop and parody, designed to sound like a guilty pleasure. The beat was catchy enough to feel like a TikTok hit, with lyrics that tied the double meaning back to itch relief.

Credit

Creative Director: Jenn Chia
Writer: Jenn Chia

Production House: Graph Studio
Film Director: Derrik Yaw
Producer: Tiger Chia
DOP: Max Lee
Gaffer: Jeffery Lee
Art Director: Cui Yan
Makeup Artist: Pei Fang
Offline Editor: Xin Yun
Online Editor: Syak and Johnson Ng

Music Writer: Jenn Chia
Music Producer: Kieran Kuek