Heri Up

MERIT Best Use of Cultural Insights

Case Film

Case Board

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Creative Assets

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School

The One Academy

Lecturer(s)

Deanie Cham

Brand

Heri Up x Coca Cola

Rational

The Cepat Ceper project revitalizes the traditional Malaysian game Ceper with a modern packaging design that appeals to today’s audience while preserving its nostalgic charm. In an era dominated by digital entertainment, this project aims to rekindle young people’s interest in traditional games, inviting them to rediscover the joy of this classic. Through collaboration with Coca-Cola, Cepat Ceper introduces a limited-edition set that brings Ceper back into the spotlight, creating memorable, shared experiences. By blending modern aesthetics with cultural nostalgia, the project underscores the importance of preserving traditions, encouraging the younger generation to embrace their cultural heritage with pride.

Group Members

Tam Zhe Zheng

Other Credits

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