Where Life Blossoms
MERIT Best Design - Brand IdentityCase Film
Case Board
Creative Assets
School
The One Academy
Lecturer(s)
Allan Woong
Brand
Christchurch City
Rational
Christchurch, located on New Zealand’s South Island, is one of the country’s oldest cities, known for its English heritage and scenic beauty. Before the earthquakes in 2011, the city was often referred to as “The Garden City” due to its numerous parks, gardens, and tree-lined streets. This project aims to rebrand Christchurch as a vibrant , liveable city by highlighting its resilience, quality of life, and diverse opportunities. As a result, the new brand Identity boosted Christchurch’s economy by attracting more visitors, residents, and investments.
Group Members
Ngoi Zu Wei, Lee Shou Xian, Loh Ke Xin
Other Credits
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