Grab
Grab
GrabFood Dine Out
GrabFood did such a good job entrenching its position as food delivery expert that when it pivoted to ‘dine out’, consumers glazed over it due to the cognitive dissonance. How do we build awareness that GrabFood is now not just for delivery, but for dining out too?
We leaned into the confusion and came up with a self-deprecating ‘educational’ film on what GrabFood Dine Out is (and is not).
ECD: Carina Teo
CD: Neo Ming Yi
Copy: Melinda Foo
Art: Nikiee Mahmud, Reese Lee, Lync Ng
Creative Producer: Ang Hui Yun
Brand Team: Mindy Yap, Sulin Lau, Puilin Ngeow, Melody Chang
Production House: Salmon House
Director: Thanachart Siripatrachai
Creative Director: Vichai Matakul
Creative: Supatcha Skultechatana, Chayakorn Charoensuk
Assistant Director: Pheeraphat Turmmahaworng
Producer: Paweenwat Tangpimai
PM: Rungruedee Jedsadaphanukun
Client Service: Sasit Sawangsri
Cinematographer: Pake Tanapol
Gaffer: Piyapat Thepwong
Focus Puller: Most Peerachat
Art Director: Yo Thanissorn, Art Depressor
Location manager: Korakot Samutket
Casting Director: Chayajee Krittayapongsakorn
Costume Stylist: Ann Narong
Assistant Stylist: Montatip Narong, Warisara Meepradi, Patreeya Bang-aw
Make up & Hair: Torfun chumaksorn, Thanvarath Pomrathtanasathja
Camera & Lighting Equipment: Brandlink Co.,LTD.
Grip Equipment: Griphouse
Sound Recorder: Tanat Jongjirawat
Editor: Beam Wong
Colorist: Udomsak Thong-in
VTR: Chiw Uparsin
Sound Mixer: Zealot Sound Studio
